Brand Manager

About the role

The Brand Manager will lead the development and execution of the brand strategy for a leading beer brand in Ethiopia. Reporting to the Marketing Manager, the role focuses on driving growth through consumer insights, integrated campaigns, and brand activation while maintaining a consistent brand identity across all touchpoints.

Key responsibilities

• Develop and implement the brand strategy aligned with business objectives and market opportunities.
• Own brand positioning, identity, architecture and long‑term growth plans.
• Monitor brand health, market trends, consumer behavior and competitor activities to identify growth opportunities.
• Translate consumer and market insights into impactful marketing initiatives and campaigns.
• Lead planning, execution and evaluation of integrated BTL, digital, traditional and experiential marketing activities.
• Collaborate with creative agencies, sales, trade marketing and internal teams to ensure effective market execution.
• Identify opportunities for product innovation, brand extensions and portfolio development.
• Manage relationships with agencies, suppliers and strategic external partners.
• Monitor brand performance against KPIs and recommend improvements.
• Manage the brand budget and allocate marketing resources efficiently.

Required profile

• Bachelor's degree in Marketing, Business Administration, Management or a related field.
• Minimum 5 years of experience in brand management, marketing or a related role.
• Proven track record of developing and executing successful brand strategies and campaigns.
• Strong understanding of consumer behavior, market research and marketing analytics.
• Experience working with creative agencies and cross‑functional teams.
• Experience in FMCG, beverage or multinational environments is an advantage.