Digital Marketing and Engagements Specialist

About the role

World Vision Ethiopia is seeking a senior professional to lead its digital storytelling, marketing and engagement strategy, aligning content with fundraising, advocacy and donor priorities.

Key responsibilities

• Lead development and continuous evolution of World Vision Ethiopia’s digital strategy, including the Annual Digital Storytelling Plan.
• Design and build end‑to‑end digital conversion ecosystems such as donation journeys, platform integrations and campaign funnels.
• Drive digital marketing strategy and campaign execution across web and social platforms to grow audience, engagement and conversions.
• Oversee content performance, refine approaches to improve organic reach and audience growth.
• Provide leadership visibility and thought leadership, advising senior leaders on digital positioning and messaging.
• Monitor digital performance, audience sentiment and reputational risks, determining appropriate responses.
• Lead stakeholder engagement, capacity‑building initiatives and training across the organization.

Required profile

• Bachelor’s or Master’s degree in Communications, Marketing, Digital Media or a related field.
• 7–10 years of experience in digital strategy, marketing or communications across multi‑platform environments.
• Advanced technical expertise in digital platforms, web systems, analytics tools and campaign management.
• Proven ability to advise and influence senior leadership on digital positioning and thought leadership.
• Strong analytical capability to interpret data and inform strategic decisions.

Required skills

• Google Analytics
• Google Ads
• Meta Blueprint
• HubSpot
• Digital storytelling and content strategy
• Campaign management platforms