Sales Lead – Smart School System & Enterprise Solutions

About the role

Askuala Link is seeking a high‑performing Senior Business Development & Sales Lead to drive revenue for its flagship smart school system and custom software/BPO solutions across private schools, educational institutions, and government bodies in Addis Ababa. The role will spearhead digital transformation in Ethiopia’s education sector, empowering parents with live visibility into student progress while expanding the company’s core infrastructure in both private and public institutions.

Key responsibilities

• Deliver high‑impact sales presentations, product demos and pitch meetings to school directors, principals, education bureau officials and corporate executives.
• Build and nurture strategic relationships with sub‑city education offices, municipal departments and other public‑sector stakeholders.
• Identify, negotiate and close enterprise contracts for custom software engineering, platform integrations and outsourced business processes.
• Prepare and submit RFP and public‑sector tender proposals to secure government contracts.
• Leverage connections with private school associations to generate qualified leads.
• Manage the full sales cycle from pipeline generation to proposal, negotiation, closing and account retention.
• Represent Askuala Link at local EdTech summits, trade expos, public‑sector forums and corporate procurement panels.

Required profile

• Minimum 3 years of B2B/B2G software sales experience.
• Bachelor’s degree in Business Administration, Marketing, Computer Science, IT, Communications or a related field.
• Fluent in Amharic and professional English.

Required skills

• HubSpot
• Zoho