Sales Representative – Territory Management

About the role

The Sales Representative will manage and grow the Heineken Breweries portfolio within the assigned territory. You will build strong relationships with retail outlets, drive product visibility, and use digital tools to boost customer engagement.

Key responsibilities

• Maintain master data and support horizontal expansion of the territory.
• Implement PICOS strategies, generate sales orders and manage forward stock while ensuring FIFO movement.
• Increase Heineken point‑of‑sale presence by prospecting new outlets and preparing commercial proposals.
• Follow a weekly visit plan, execute outlet checks, and ensure perfect execution of sales activities.
• Monitor stock levels, fridge positioning, and planogram compliance; take corrective actions as needed.
• Utilise SEM, B2B order generation, and customer‑management tools to drive sales.
• Manage loyalty schemes, deploy POS materials, and activate outlets with promotional drivers.
• Collaborate with trade‑marketing for promotional proposals and follow‑up.
• Gather competitor intelligence on pricing and promotions; report market insights.
• Provide daily reports on crate inventory, sales activities, and territory developments.

Required profile

• 0‑3 years of experience in sales or related field; FMCG experience is a plus.
• Base‑town speaking language is mandatory.
• University degree (BSc or BA) required.

Required skills

What we offer

• Opportunity to work with a leading global beverage brand.
• Structured training and career development.
• Dynamic field‑based environment with clear performance targets.