Digital Marketing Specialist

About the role

The Digital Marketing Specialist will join FastSms in Addis Ababa to design, implement and optimise digital campaigns that drive brand awareness and customer engagement. Working on‑site, you will collaborate with product and sales teams to ensure messaging is timely, relevant and aligned with business goals.

Key responsibilities

• Develop and execute comprehensive digital marketing strategies across channels such as email, SMS, social media and display advertising.
• Manage and grow FastSms’s social media presence, creating content calendars and monitoring community interaction.
• Analyse website traffic, campaign performance and key metrics using web analytics tools, providing actionable insights.
• Coordinate online advertising and promotional initiatives, tracking ROI and adjusting tactics as needed.
• Support customer engagement initiatives by ensuring consistent communication through digital platforms.

Required profile

• Proven proficiency in digital, online marketing and web analytics.
• Strong knowledge of social media marketing strategies and relevant tools.
• Ability to design and monitor campaigns that align with business objectives.
• Analytical mindset with experience interpreting data to optimise performance.
• Familiarity with the Ethiopian market, particularly trends in Addis Ababa, is a plus.

Required skills

• Web Analytics
• Social Media Marketing tools
• Graphics design