Digital Marketing Specialist

About the role

A full-time, on-site Digital Marketing Specialist is needed in Addis Ababa, Ethiopia. The specialist plans, executes and optimizes digital marketing campaigns across social media, search and email to raise brand awareness and drive engagement.

Key responsibilities

• Manage social media accounts and create and schedule content
• Monitor online performance and analyze web and campaign metrics to improve results
• Collaborate with internal teams and clients to align marketing strategies with business objectives
• Prepare performance reports and stay up to date with digital marketing trends and best practices

Required profile

• Relevant experience in digital marketing roles, ideally in agency or fast-paced environments
• Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent practical experience
• Ability to work on-site in Addis Ababa, manage multiple projects and meet deadlines

Required skills

• Digital and online marketing, including campaign planning and execution
• Social media marketing: content creation, community management and audience growth
• Web analytics to track, measure and interpret campaign data
• Familiarity with major social media platforms, ad managers and basic SEO principles
• Proficiency with analytics and reporting tools such as Google Analytics
• Excellent communication skills for collaboration, audience engagement and presenting results