Lead Generation Specialist

About the role

We are looking for a Lead Generation Specialist to identify and qualify high‑potential prospects for our IT software solutions and services across the US, Canada, UK, EU and African markets. You will build a region‑specific prospect database, execute multichannel outreach, and hand over qualified leads to the sales team.

Key responsibilities

• Research and map target accounts, decision makers and industry verticals in the defined regions.
• Qualify prospects based on fit, readiness and potential business value.
• Design and run multichannel outreach campaigns using LinkedIn, email, cold calling, webinars and events.
• Develop tailored messaging that respects cultural and business nuances of each region.
• Maintain accurate lead data in Apollo.io, LinkedIn Navigator and other CRM tools.
• Track KPIs such as meeting conversion rates, SQL conversion and pipeline growth, providing weekly reports to management.
• Collaborate with marketing to leverage case studies, whitepapers and webinars in outreach efforts.

Required profile

• Proven experience in B2B lead generation or business development, preferably within IT software solutions.
• Familiarity with the US, Canada, UK, EU and African markets.
• Ability to work independently, manage a prospect database and meet weekly reporting deadlines.

Required skills

• Apollo.io
• LinkedIn Navigator
• CRM platforms