Marketing Manager – Trade Fairs & Events

About the role

Prana Events, a leading trade fair organizer in Ethiopia, is seeking a Marketing Manager to drive the promotion of its exhibitions and events. Based in Addis Ababa, the role is full‑time and on‑site, reporting to senior management. The successful candidate will design and execute marketing strategies that increase event visibility and attendance.

Key responsibilities

• Lead the planning and implementation of marketing strategies for trade fairs and events.
• Manage end‑to‑end marketing campaigns across multiple channels.
• Conduct market research to identify target audiences and trends.
• Oversee content creation and ensure brand consistency.
• Build and maintain partnerships with sponsors, media, and industry stakeholders.
• Manage digital marketing activities, including social media and SEO.
• Analyze campaign performance and optimize tactics to improve visibility and attendance.

Required profile

• Proven experience in marketing strategy, brand management, and campaign development.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proficiency in English; additional language skills are a plus.
• Familiarity with event management or trade‑fair industries is highly advantageous.
• Ability to work onsite and meet tight deadlines in a dynamic environment.

Required skills

• Digital Marketing
• Social Media Management
• SEO
• Market Research
• Data Analysis
• Project Management