Social Media Manager and Content Writer

About the role

We are looking for a dynamic Social Media Manager and Content Writer to join our team in Addis Ababa. The role combines strategic planning, content creation, and community engagement to strengthen our brand’s online presence.

Key responsibilities

• Manage and grow social media accounts across platforms.
• Create, optimize and schedule engaging posts and written content.
• Develop and execute comprehensive content strategies aligned with brand goals.
• Monitor performance metrics, analyse data and adjust tactics accordingly.
• Stay up‑to‑date with social media trends and best practices.
• Collaborate with the creative team to ensure consistent branding.

Required profile

• Proficiency in Social Media Marketing and Social Media Optimization (SMO).
• Strong, clear and impactful communication and writing abilities.
• Experience designing and implementing effective content strategies.
• Able to analyse social media metrics and refine strategies.
• Creative thinking with meticulous attention to detail.
• Familiarity with tools and platforms for social media management and content creation.
• Previous experience managing social media for brands is a plus.

Required skills

• Social Media Marketing
• Social Media Optimization (SMO)
• Content Strategy Development
• Metrics Analysis
• Social Media Management Tools
• Content Creation Tools