Marketing Lead – Build Brand for African Trade Platform

About the role

AfriConnect is creating the digital infrastructure that enables African businesses to trade across borders with confidence. We are seeking a Marketing Lead who will own the brand‑building strategy and drive awareness for our platform. This role blends strategic planning with hands‑on execution, from campaign design to performance analysis.

Key responsibilities

• Develop and execute a comprehensive marketing strategy aligned with business goals.
• Grow AfriConnect’s presence on LinkedIn, Facebook, X, Instagram and other relevant channels.
• Plan, launch and optimise paid advertising campaigns, including Meta and LinkedIn ads.
• Create and manage content such as articles, graphics, videos and newsletters.
• Increase followers, engagement and website traffic through organic and paid tactics.
• Collaborate with designers and developers to roll out marketing initiatives.
• Build partnerships with trade associations, business communities and other organisations.
• Organise webinars, networking events and product launches.
• Track campaign performance, analyse data and continuously optimise ROI.
• Manage marketing budgets and report on results.
• Develop employer‑branding programs to attract top talent.

Required profile

• Proven achievements in digital, growth or brand marketing (3+ years preferred).
• Bachelor’s degree in Marketing, Business, Communications or a related field.
• Experience managing professional social‑media accounts and running Meta/LinkedIn ads.
• Strong written and verbal communication skills.
• Analytical mindset with experience using marketing analytics tools.
• Ability to juggle multiple projects in a fast‑paced startup environment.

Required skills

• Meta Ads
• LinkedIn Ads
• Social Media Management
• Marketing Analytics Tools

What we offer

• Competitive salary with performance‑based bonuses.
• Hybrid work environment.
• Opportunity to shape the marketing direction of a growing technology company.
• Professional development and mentorship from a passionate founding team.