Digital Marketing Specialist

About the role

We are seeking a talented and results‑driven Digital Marketing Specialist to join our forward‑thinking company in Addis Ababa. The role focuses on planning, executing and optimizing digital marketing campaigns to boost brand awareness, drive platform engagement and support client acquisition.

Key responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Manage and optimise the company website, social media platforms and other digital channels.
• Plan, execute and monitor paid advertising campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn and other platforms.
• Create engaging digital content such as graphics, videos, blog posts, email campaigns and promotional materials.
• Apply SEO best practices to optimise website content and digital assets.
• Plan and execute SEM campaigns to improve online visibility.
• Manage email marketing and customer communication initiatives.
• Monitor campaign performance using tools like Google Analytics, Meta Business Suite and other reporting platforms.
• Analyse data, prepare performance reports and provide actionable recommendations.
• Conduct market research and competitor analysis to identify trends and growth opportunities.
• Collaborate with internal teams and external partners to ensure consistent brand messaging.
• Engage with customers across digital platforms to maintain and strengthen the company’s online reputation.
• Stay up‑to‑date with digital marketing technologies, industry trends and best practices.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration, Information Systems or a related field.
• Excellent written and verbal communication skills with strong copywriting and editing abilities.
• Professional certifications in Digital Marketing, Google Ads, Google Analytics, Meta Blueprint or similar are a plus.

Required skills

• Graphic design and content creation tools: Canva, Adobe Creative Suite or equivalent.
• SEO, SEM, PPC advertising and content marketing knowledge.
• Proficiency with Google Analytics, Google Ads, Meta Business Suite, LinkedIn Campaign Manager.
• Experience with email marketing platforms.