Media, Digital, and Brand PR Manager

About the role

The Media, Digital, and Brand PR Manager will lead strategic communication planning across all active brands, applying the MWB#3 framework to drive media reach and resonance. This senior position oversees media planning, agency collaboration, budget management and ensures compliance with global guidelines.

Key responsibilities

• Ensure OpCo applies the MWB#3 strategic communication framework and that all briefs follow the global template.
• Develop and drive annual media briefs, strategic direction and media management processes for the full brand portfolio.
• Partner with agencies to create consumer‑focused media solutions, manage media buys, and achieve higher return on investment.
• Oversee media budget, monitor agency performance, and ensure timely payment and financial compliance.
• Lead quarterly media reviews, media sponsorship audits, and GRP‑based planning across beer, malt and CSD categories.
• Support local OpCo in defining volume targets and translating them into addressable audience segments.

Required profile

• BSc/BA with an MBA or MSc.
• Minimum 8 years of experience in media management, CMI, innovation or brand management within FMCG, preferably the beverage industry.

Required skills

• Proficiency with the Creative X platform for media planning.
• Experience using Facebook, Instagram and YouTube advertising channels.
• Strong knowledge of GRP‑based media planning and sponsorship evaluation.