Digital Marketing Specialist

About the role

HibLink Tech is hiring a full-time, on-site Digital Marketing Specialist in Addis Ababa, Ethiopia. The specialist executes and optimizes digital marketing strategies, manages and analyzes social media campaigns, oversees online marketing efforts and uses web analytics to make data-driven decisions. The role works closely with internal teams to create campaigns that keep the brand consistent and reach the right audiences.

Key responsibilities

• Execute and optimize digital marketing strategies
• Manage and analyze social media campaigns
• Oversee online marketing efforts and use web analytics to drive data-informed decisions
• Collaborate with internal teams to craft campaigns and ensure brand consistency
• Communicate key messages clearly to target audiences
• Maximize ROI through smart budgeting, targeting and testing

Required profile

• Proficiency in digital marketing, online marketing and social media marketing
• Experience analyzing and interpreting web analytics
• Proven ability to develop creative marketing strategies aligned with brand objectives
• Bachelor's degree in Marketing, Communications or a related field preferred
• Flexibility for rotational shifts covering evenings and weekends to support U.S. time zones (open to working from 3:00 pm to 2:00 am local time)

Required skills

• Web analytics tools and data interpretation
• Familiarity with SEO and Meta Ads
• Exceptional written and verbal communication skills
• Experience with marketing tools and digital trends is an advantage