Growth Marketer
Brixa.io · Addis-Abeba
Job description
About the role
Brixa.io is looking for a hands‑on Growth Marketer to own the end‑to‑end acquisition and conversion funnel for its AI‑powered app‑builder platform. You will shape and execute strategies that attract new users, convert free sign‑ups into paying customers, and continuously optimise the growth engine.
Key responsibilities
- Own and scale paid acquisition across Google Ads, Meta and LinkedIn, including keyword and competitor‑alternative targeting.
- Develop and run an SEO and content strategy (blog posts, comparison pages, tutorials) to generate organic sign‑ups.
- Improve signup‑to‑paid conversion through onboarding flows, email sequences and in‑product prompts.
- Design, execute and analyse A/B tests on landing pages, pricing pages and onboarding experiences.
- Manage social media presence and maintain a content calendar for LinkedIn, X/Twitter and YouTube.
- Create, test and iterate affiliate or referral programmes.
- Define and refine the ideal customer profile using usage and conversion data.
- Report weekly on traffic, sign‑ups, activation rate, paid conversion and CAC.
- Collaborate with the founder on positioning, messaging and go‑to‑market experiments.
Required profile
- 2‑5 years of growth or performance marketing experience, preferably at an early‑stage SaaS or dev‑tools company.
- Proven track record running paid acquisition campaigns with budget accountability.
- Strong writing ability for blog content, ad copy and email sequences.
- Comfort with analytics tools and funnel data analysis.
- Understanding of the AI and developer‑tools landscape.
- Experimental mindset and ability to work autonomously in a fast‑moving team.
Required skills
- Google Ads
- Meta Ads
- LinkedIn Ads
- SEO
- GA4
- Mixpanel
- A/B testing
- Email sequencing
- Content creation
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Published 1 month ago
Expires 1 week from now
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Brixa.io
Addis-Abeba