Marketing & Innovation Manager - Beauty & Wellbeing & Personal Care

About the role

Unilever is hiring a Marketing & Innovation Manager for its Beauty & Wellbeing and Personal Care business (BWPC) in Ethiopia, based in Addis Ababa. Reporting to the General Manager, the role leads the end-to-end innovation agenda across key categories: identifying consumer needs, building an innovation pipeline, developing business cases and driving innovation from concept through launch and post-launch performance. It works cross-functionally with Marketing, R&D, Supply Chain, Finance and Customer Development.

Key responsibilities

• Innovation strategy and pipeline: develop and manage the innovation strategy and pipeline, identify consumer trends and unmet needs, and align priorities with business objectives and category plans.
• Consumer insights: generate insights to find growth opportunities, turn consumer needs into commercially viable ideas, and use data and shopper understanding to shape concepts and business cases.
• Project leadership: drive innovation projects from concept to launch and scale-up, leading cross-functional teams and managing timelines, milestones and deliverables.
• Budget and finance: own innovation budgets and business cases, provide P&L, ROI, pricing and margin analysis, and assess commercial viability (start, stop, scale or pivot).
• Go-to-market: partner on pricing, channel planning, activation and launch readiness, and track post-launch performance to recommend optimization, scaling or exit.
• Stakeholder management: build relationships with internal stakeholders and influence without direct authority to deliver innovation at pace.

Required profile

• Bachelor's degree in Marketing Management or a similar field.
• 5-8+ years of experience in FMCG, preferably in marketing, innovation or product development.
• Proven track record of delivering end-to-end innovation from insight to launch.
• Experience managing cross-functional teams and complex projects.
• Advantageous: experience across categories such as hair care, oral care, foods, home care or personal care.

Required skills

• Strong consumer insight and analytical capability.
• Financial acumen: business case development, P&L management, pricing and margin understanding.
• Stakeholder management and influencing capability.

What we offer

• A full-time position under local conditions.
• Opportunities for regional exposure and professional development.
• A supportive, culture-driven environment within a purpose-led brand.