Marketing Specialist

About the role

CONSTANT Engineering, which supplies electromechanical solutions such as generators, UPS systems, AC systems, control and automation, AVR and stabilizers, solar solutions and steel products, is hiring a full-time Marketing Specialist in Addis Ababa, Ethiopia. The role is hybrid, with some flexibility for working from home, and covers digital and traditional marketing for the company's product lines.

Key responsibilities

• Develop and implement marketing strategies that promote the company's electromechanical solutions across digital and traditional channels.
• Conduct market research and analyse customer and competitor data.
• Create marketing content and support sales initiatives with promotional materials.
• Coordinate campaigns highlighting key product lines such as generators, UPS, solar solutions and AC systems.
• Manage social media and other communication platforms.
• Collaborate with sales and technical teams to ensure consistent messaging.
• Monitor campaign performance, prepare reports and presentations, and contribute to customer engagement and retention.

Required profile

• A bachelor's degree in Marketing, Business, Communications or a related field is preferred; experience in industrial or engineering sectors is an advantage.
• Strong communication and customer service skills.
• Ability to work collaboratively in a hybrid setup, with initiative and accountability both onsite and remotely.
• Proficiency in written and spoken English is required; additional regional languages are beneficial.

Required skills

• Market research and marketing strategy skills.
• Sales and basic marketing skills to support lead generation, product promotion and conversion.
• Experience with digital marketing tools and channels such as social media management, email marketing and basic analytics.
• Organizational skills, attention to detail and the ability to manage multiple projects in a fast-paced environment.