Reddit Ads Strategist (SaaS, Subscription & Technology)

About the role

Digital Covet is seeking a Reddit Ads Strategist to lead end‑to‑end Reddit advertising for SaaS, subscription, developer tools, AI, cybersecurity, cloud, and enterprise technology clients. You will work closely with SEO, content, creative, and paid‑media teams to design campaigns that drive awareness, qualified traffic, sign‑ups, demos, and revenue.

Key responsibilities

• Plan, launch and optimise Reddit Ads campaigns for B2B and B2C SaaS companies.
• Research high‑performing subreddits and build audience targeting using communities, interests, keywords, custom audiences and remarketing.
• Create Reddit‑specific ad copy and creative briefs for image, video, carousel, conversation and lead‑generation formats.
• Configure Reddit Pixel, Conversions API and event tracking; integrate with Google Analytics 4, GTM and Looker Studio.
• Analyse performance metrics (CPA, CAC, CTR, CPC, ROAS) and continuously improve campaign efficiency.
• Collaborate with content writers to develop landing pages optimised for Reddit traffic.
• Conduct competitor and audience research; present weekly and monthly performance reports.
• Stay updated on Reddit Ads platform changes and test new creatives, bidding strategies, placements and audience segments.
• Work with Google Ads, LinkedIn Ads, Meta Ads and SEO teams to build integrated cross‑channel campaigns.

Required profile

• Curious about technology and internet culture.
• Understands how technical buyers research products.
• Comfortable experimenting with new ad formats and targeting strategies.
• Data‑driven, highly analytical and strong communicator.
• Proactive ownership and continuous improvement mindset.

Required skills

• 2+ years of experience running Reddit Ads.
• Strong understanding of SaaS marketing and subscription business models.
• Experience with Reddit Pixel implementation and conversion tracking.
• Proficiency in Google Analytics 4, Google Tag Manager and Looker Studio.
• Ability to interpret campaign data and optimise performance.