Senior Manager, Performance Marketing (6‑month contract)

About the role

Rakuten Kobo is seeking a Senior Manager, Performance Marketing to lead measurement and optimization across its global marketing organization. This six‑month contract role combines strategic oversight with hands‑on execution to improve acquisition, retention, and overall customer lifetime value.

Key responsibilities

• Own the end‑to‑end marketing measurement framework across the customer lifecycle.
• Develop and evolve attribution models to understand channel contribution.
• Partner with senior leadership on media mix modeling, incrementality testing, and experimentation frameworks.
• Establish KPI frameworks for paid acquisition, CRM, ecommerce conversion, subscription health, churn, and ROAS.
• Collaborate with media, CRM, and ecommerce teams to identify performance gaps and growth opportunities.
• Support budget allocation, scenario planning, forecasting, and investment decisions.
• Deliver executive‑ready dashboards, reporting, and performance storytelling.
• Promote a data‑driven culture and align measurement frameworks with product, finance, and growth teams.

Required profile

• Proven senior‑level experience in performance marketing and analytics.
• Strong commercial acumen with the ability to translate complex data into actionable decisions.
• Experience designing attribution models, media mix analyses, and testing frameworks.
• Excellent communication skills for presenting insights to leadership and cross‑functional stakeholders.

Required skills