Marketing Specialist - Ethiopia

About the role

IMO-Ethiopia is looking for a Marketing Specialist based in Addis Ababa on a full-time basis. The role focuses on growing the brand's presence in Ethiopia through local marketing strategies, campaigns and partnerships.

Key responsibilities

• Develop and execute local marketing strategies to raise brand awareness, acquire users and increase market penetration in Ethiopia.
• Plan and manage online and offline marketing campaigns, promotions and local events.
• Identify local channels, media platforms, influencers and partners to expand market reach.
• Carry out market research and competitor analysis to understand local trends, user preferences and opportunities.
• Work with product and operations teams to optimise campaigns and improve user engagement.
• Track campaign performance, analyse marketing data and prepare regular reports with actionable insights.

Required profile

• Bachelor's degree or above in Marketing, Business Administration, Communications or a related field.
• Previous experience in marketing, digital marketing or market operations is preferred.
• Strong understanding of the Ethiopian market, local culture and consumer behaviour.
• Fluent in Amharic and English; knowledge of other local languages is a plus.
• Proactive, creative and able to work independently in a fast-paced environment.

Required skills

• Familiarity with social media platforms, digital marketing tools and local marketing channels.
• Strong communication, coordination and execution skills.