Social Media Marketing Specialist

About the role

TalentPop is seeking a creative Social Media Marketing Specialist to develop and execute social media strategies that boost brand awareness and drive customer acquisition. You will work closely with the marketing team to produce engaging content and nurture online communities across multiple platforms.

Key responsibilities

• Design and implement social media strategies for platforms such as Facebook, Instagram, TikTok, and LinkedIn.
• Create, schedule, and publish graphics, videos, captions, and stories that align with brand voice.
• Monitor performance metrics, generate reports, and optimize campaigns based on data insights.
• Stay current on platform updates, trends, and competitor activity.
• Collaborate on integrated campaigns, paid advertising, and influencer partnerships.
• Engage with the community by responding to comments and messages.
• Support email and digital marketing initiatives with social‑first content ideas.

Required profile

• Minimum 1 year of experience managing social media accounts for a brand or agency.
• Strong copywriting and visual storytelling abilities.
• Excellent organization and adaptability in a fast‑paced environment.

Required skills

• Social media analytics
• Paid ads management
• Search engine optimization (SEO)

What we offer

• Performance‑based salary increases
• Health and dental coverage or monthly health stipend
• Paid time off and holiday bonus
• Recognition and performance incentives
• Career growth in a rapidly scaling company