Digital Marketing Specialist

About the role

The company is seeking an execution‑focused Digital Marketing Specialist to drive and optimise digital campaigns for a major brand. You will be responsible for planning, launching, monitoring and refining paid and organic initiatives across multiple platforms.

Key responsibilities

• Develop and execute digital marketing strategies, including social media and paid advertising.
• Set up, optimise and manage Meta Ads, TikTok Ads and other paid campaigns.
• Create and maintain content calendars and schedule social media posts.
• Build and monitor lead‑generation funnels (Meta, Telegram Bot) and develop landing pages.
• Track campaign KPIs such as reach, engagement, CPL, CPA and conversions.
• Conduct basic SEO audits, keyword research and on‑page optimisation.
• Support CRM‑based lead tracking and produce performance reports.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• 2–3 years of hands‑on digital marketing experience.
• Proven experience with Meta Ads Manager and familiarity with TikTok Ads.
• Knowledge of social media analytics, lead generation and performance marketing.
• Intermediate SEO knowledge and strong content planning and copywriting abilities.
• Basic understanding of UI/UX principles; Odoo/CRM experience is a plus.

Required skills

• Meta Ads Manager
• TikTok Ads platform
• Lead‑generation funnel creation (Meta, Telegram Bot)
• Landing‑page development
• Social media analytics tools
• Basic SEO audit and keyword research
• On‑page optimisation
• CRM lead tracking (Odoo or similar)