Digital Marketing Specialist – SEO Focus

About the role

HibLink Tech is seeking an experienced Digital Marketing Specialist to lead SEO initiatives, boost organic visibility, and act as a strategic liaison between our team and clients.

Key responsibilities

• Develop and execute SEO strategies that increase organic traffic, rankings, qualified leads, and revenue.
• Conduct comprehensive technical SEO audits, manage crawling, indexing, Core Web Vitals, redirects, canonical tags, sitemaps, robots.txt, and structured data.
• Utilize tools such as Ahrefs, SEMrush, Screaming Frog, GA4, and Google Search Console for analysis and optimization.
• Collaborate with clients to present strategies, build trust, and translate complex SEO concepts into business terms.
• Integrate SEO with broader digital marketing efforts including content, social, email, paid campaigns, landing pages, and conversion rate optimization.
• Leverage AI tools for keyword research, content optimization, data analysis, campaign planning, and automation.
• Manage multiple client accounts independently in a fast‑paced environment.

Required profile

• 3–5+ years of hands‑on digital marketing experience with a strong focus on SEO.
• Advanced knowledge of technical SEO, on‑page/off‑page optimization, keyword research, content strategy, link building, site architecture, and search intent.
• Excellent verbal and written communication skills, capable of leading client conversations and presenting strategies clearly.
• Proven ability to work independently, organize tasks, and meet deadlines.

Required skills

• Technical SEO: audits, crawling, indexing, Core Web Vitals, redirects, canonicalization, sitemaps, robots.txt, structured data.
• SEO tools: Ahrefs, SEMrush, Screaming Frog, Google Analytics 4 (GA4), Google Search Console.
• AI‑driven SEO tools for research, content optimization, data analysis, campaign planning, and automation.