Marketing & Innovation Manager – Beauty & Wellbeing Personal Care

About the role

We are seeking a creative, resilient and commercially‑minded Marketing & Innovation Manager for the Beauty, Wellbeing and Personal Care (BWPC) portfolio in Ethiopia. Reporting to the General Manager, you will lead the end‑to‑end innovation agenda, turning consumer insights into profitable new products and portfolio extensions.

Key responsibilities

• Develop and manage the innovation strategy and pipeline aligned with business growth ambitions.
• Identify consumer trends, market opportunities and unmet needs to unlock future growth.
• Build innovation plans that support premium portfolio expansion and value‑led solutions.
• Translate consumer insights into commercially viable innovation ideas and business cases.
• Lead cross‑functional project teams across Marketing, R&D, Supply Chain, Finance and Customer Development.
• Ensure project timelines, budgets and launch readiness are met.
• Drive post‑launch performance monitoring and continuous improvement.

Required profile

• Proven experience in marketing and innovation within fast‑moving consumer goods.
• Strong commercial mindset with ability to develop profitable business cases.
• Excellent stakeholder influence and cross‑functional collaboration skills.
• Data‑driven decision making and ability to translate insights into action.
• Resilience, creativity and ability to manage complex projects with speed.

Required skills