Social Media Manager

About the role

The Social Media Manager will own the organic presence across TikTok, Instagram, LinkedIn and YouTube Shorts, creating authentic content that drives audience growth and engagement while keeping brand messaging consistent.

Key responsibilities

• Develop and maintain a structured content calendar for each platform and write concise, platform‑specific copy and hooks.
• Collaborate with the creative team to turn campaign concepts into visual and video assets.
• Script, edit and direct short‑form videos (Reels, TikToks, YouTube Shorts) using CapCut, Canva or Adobe Premiere.
• Ensure all content complies with brand guidelines, legal requirements and publishing deadlines.
• Engage with the community by responding to comments, direct messages and monitoring sentiment, escalating issues when needed.
• Track weekly and monthly performance metrics (views, engagement rate, follower growth, CTR) and produce concise performance updates.
• Use analytics insights to refine content strategy and coordinate social media activity with product launches, campaigns and sales initiatives.
• Manage communication and file handoffs with freelancers and external creators, maintaining organized archives of assets.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or equivalent practical experience with a portfolio.
• 2‑3+ years of professional social media management experience, preferably in a corporate, technology or agency environment.
• Strong familiarity with TikTok, Instagram, LinkedIn and X.
• Hands‑on experience with video and graphic design tools such as CapCut, Canva or Adobe Creative Suite.
• Ability to interpret social media analytics and present clear, objective insights.
• Excellent written and verbal communication with a focus on tone and clarity.
• Strong organizational and project‑management skills to meet tight publishing deadlines.

Required skills

• TikTok
• Instagram
• LinkedIn
• X (formerly Twitter)
• YouTube Shorts
• CapCut
• Canva
• Adobe Premiere
• Adobe Creative Suite