Key Accounts Sales Executive

About the role

The Key Accounts Sales Executive supports the Premium Accounts Manager in driving growth across strategic accounts. You will build lasting relationships, develop joint business plans, and ensure product availability and brand visibility in key outlets.

Key responsibilities

• Assist in identifying and prioritizing key accounts within the assigned territory.
• Develop and maintain strong, long‑term relationships with key customers, understanding their needs and ensuring high satisfaction.
• Create Joint Business Plans, negotiate terms, and propose innovative ideas to boost sales and brand presence.
• Manage master data, execute PICOS strategies, and maintain FIFO stock management for optimal outlet performance.
• Coordinate deliveries, conduct outlet checks, and ensure compliance with planograms and quality standards.
• Lead negotiations for product placement, promotional activities, and credit agreements with distributors.
• Monitor competitor actions, pricing, and promotions, and recommend counter‑strategies.
• Plan and execute point‑of‑sale promotions and collaborate with trade‑marketing teams.
• Gather market insights, report on stock, sales performance, and outlet execution.
• Address customer issues promptly and maintain strong distributor relationships.

Required profile

• Bachelor’s degree in any field.
• Minimum 4 years of proven sales experience in an FMCG environment.

Required skills