Marketing Manager

About the role

The Marketing Manager supports the Sales and Marketing Manager by leading all marketing and communications efforts for the hotel. The role focuses on branding, content creation, digital presence, public relations, social media and visual asset management, ensuring the hotel's image is promoted consistently across all channels to build guest engagement, increase brand visibility and support revenue growth. It works closely with internal departments and external partners to run marketing strategies within brand guidelines.

Key responsibilities

• Execute annual marketing plans and coordinate with the Cluster Marketing and eCommerce teams so messaging and campaigns stay aligned.
• Create and schedule social media content and manage the hotel's website, social channels and third-party travel sites, monitoring online reputation and guest feedback.
• Maintain media contracts, especially with food critics and bloggers, and manage media relations including press releases, influencer collaborations and event coverage.
• Build a contact database of local media, bloggers and influencers, and manage photo shoots and photography for seasonal promotions, verifying that images follow brand standards.
• Oversee marketing materials such as brochures, flyers and signage, collect competitor collateral monthly, and verify all collateral against brand standards.
• Support direct marketing activities, help publish the hotel newsletter, and assist in joint hotel promotions.
• Work with eCommerce to keep the hotel's website and related sites up to date, and report marketing and eCommerce performance with the Revenue Management team.

Required profile

• Bachelor's degree in marketing, communications, public relations or a related field.
• Minimum 3 years of relevant marketing experience in the hospitality or service industry.
• Digital marketing or agency experience is preferred.

Required skills

• Familiarity with social media platforms and basic digital analytics to measure campaign performance.
• Basic computer skills, including word processing software and internet browsers.
• Creative thinking, collaboration, brand alignment, communication and reading comprehension.