Senior Marketing Manager

About the role

My Ekub is a technology platform that digitizes the traditional Ekub saving culture, offering individuals and groups a secure, timely and reliable way to start and manage savings. It is looking for a full-time, on-site Senior Marketing Manager based in Addis Ababa, Ethiopia, to develop and execute the overall marketing strategy that drives user acquisition, engagement and retention for the digital saving platform.

Key responsibilities

• Plan and manage integrated marketing campaigns and oversee both digital and traditional marketing channels
• Analyze market trends and user insights, and ensure brand consistency across all communications
• Collaborate with product, operations and customer support teams to align marketing with business goals
• Manage external agencies or vendors and report performance metrics to leadership
• Identify new growth opportunities, craft messaging for diverse user groups and contribute to long-term brand positioning in the Ethiopian fintech ecosystem

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related field; advanced degree is an advantage
• Several years of progressive marketing experience, preferably in fintech, financial services or technology
• Strong understanding of the Ethiopian market and consumer behavior; familiarity with Ekub culture is highly beneficial
• Ability to work on-site in Addis Ababa, manage multiple priorities and deliver results in a fast-paced environment

Required skills

• Digital marketing, including social media, content marketing and performance analytics
• Market research, user insights and data-driven decision-making
• Copywriting and content development
• Project leadership, coordination of cross-functional teams and management of external partners