Marketing & Visitor Engagement Coordinator

About the role

Exhibit Africa is hiring a Marketing & Visitor Engagement Coordinator for its growing team in Addis Ababa, Ethiopia. The role is permanent and full-time, starting immediately, and will initially focus on AGMEX 2027, Ethiopia's leading green mobility and energy exhibition held 25-27 February 2027 at the Addis International Convention Centre. The successful candidate takes ownership of day-to-day marketing, coordinates multiple stakeholders and helps build a strong audience for the events.

Key responsibilities

• Coordinate the development, design, production and regular updating of all marketing and promotional materials.
• Liaise with website developers so that content stays accurate, up to date and continuously improved.
• Manage social media accounts, content calendars, creative development, publishing and audience engagement.
• Coordinate with media partners, prepare media kits, manage promotional commitments and support PR activities.
• Identify, engage and invite hosted buyers, including major corporate buyers and industry decision-makers.
• Coordinate targeted invitations to government agencies, utilities, development institutions and major public and private-sector buyers.
• Develop and run campaigns to drive visitor registrations and attendance.
• Coordinate email marketing, digital advertising and promotional campaigns.
• Maintain contact databases, segment audiences and track invitations, responses and registrations.
• Work with sponsors, exhibitors, industry partners and international representatives to maximise promotional reach.
• Monitor campaign performance, registration figures and marketing KPIs and report regularly.

Required profile

• Previous experience in marketing, digital marketing, communications or event promotion.
• Excellent organisational skills and the ability to coordinate several activities at once.
• Strong written and verbal English; Amharic is an advantage.
• Confidence communicating with corporate stakeholders, institutions and media partners.
• Proactive, independent and results-oriented approach.
• Experience in B2B events, exhibitions or conferences is a strong advantage.

Required skills

• Social media management and content creation.
• Digital marketing tools.
• Familiarity with CRM systems, email marketing platforms and campaign analytics.

To apply, submit your CV and a brief introduction about your relevant experience through LinkedIn.