Senior Digital Marketing Officer - Tour and Travel

About the role

SARIA Consultancy Plc is recruiting, on behalf of a client in the tour and travel sector, an experienced Senior Digital Marketing Officer based in Addis Ababa. The role combines digital marketing expertise with IT knowledge to strengthen online visibility, promote travel packages and destinations, generate customer inquiries, increase bookings and drive business growth.

Key responsibilities

• Develop and implement digital marketing strategies for tour packages, destinations, holiday offers and travel services.
• Plan and run digital advertising campaigns across social media, search engines, email and other online channels.
• Create and coordinate travel content such as videos, photos, promotional materials, blogs and advertisements.
• Manage the company website and social media platforms, keeping information accurate and the experience user-friendly.
• Work with IT personnel and web developers to maintain website functionality, optimize online booking systems and implement digital marketing tools.
• Use SEO, SEM, analytics and marketing automation tools to improve online visibility and campaign performance.
• Monitor traffic, inquiries, leads, bookings and ad performance, and report regularly to management.
• Analyze market trends, competitors and customer behaviour to find new opportunities.
• Maintain consistent brand communication and handle customer data appropriately.

Required profile

• Bachelor's degree in Marketing Management, Information Technology, Computer Science or a related field.
• At least 4 years of relevant digital marketing experience, preferably in the tour and travel or hospitality sector.
• Proven experience in website management, social media advertising, SEO/SEM and digital analytics.
• Strong organizational skills, able to manage several projects and meet deadlines.

Required skills

• Digital marketing and IT knowledge.
• Familiarity with CRM systems, online booking platforms and marketing automation tools is an advantage.
• Excellent communication, creativity, analytical and problem-solving skills.