Social Media Marketing Specialist

About the role

TalentPop is seeking a creative and results‑driven Social Media Marketing Specialist to help brands grow their online presence. You will design and execute social media strategies, produce engaging content, and turn followers into customers.

Key responsibilities

• Develop and execute social media strategies across Facebook, Instagram, TikTok, LinkedIn and other platforms.
• Plan, create and schedule graphics, videos, captions and stories that align with brand voice.
• Monitor performance metrics, generate reports and optimize campaigns based on insights.
• Stay current on trends, competitor activity and platform updates.
• Collaborate with the marketing team on integrated campaigns, paid ads and influencer partnerships.
• Engage with the online community by responding to comments and messages.
• Support email and digital marketing initiatives with social‑first content ideas.

Required profile

• Minimum 1 year of experience managing social media accounts for a brand or agency.
• Strong copywriting and visual storytelling abilities.
• Solid understanding of social media analytics and reporting.
• Familiarity with paid ads, influencer outreach or SEO is a plus.
• Highly organized, creative and adaptable in a fast‑paced environment.

Required skills

• Facebook
• Instagram
• TikTok
• LinkedIn

What we offer

• Annual performance‑based salary increases.
• Health and dental insurance or a monthly health stipend.
• Paid Time Off and holiday bonus.
• Recognition and performance incentives.
• Career growth opportunities in a rapidly scaling company.