Digital Product Development Expert – Retail & MSME

About the role

The Digital Product Development Expert – Retail & MSME will support the creation and enhancement of digital banking products aimed at retail and micro‑small‑medium enterprise (MSME) customers. You will work closely with internal teams and external vendors to ensure new solutions align with the bank’s strategic objectives and market needs.

Key responsibilities

• Assist in designing, launching and continuously improving digital products for retail and MSME banking.
• Evaluate product proposals from external vendors for fit with business goals and regulatory requirements.
• Conduct market research and competitive analysis to identify emerging trends, customer needs and growth opportunities.
• Collaborate with cross‑functional teams to define product specifications, pricing models and lifecycle management processes.
• Monitor product performance post‑launch and recommend enhancements based on data insights.

Required profile

• Bachelor’s degree in Information Technology, Computer Science, Software Engineering or a related field; a degree in Economics, Accounting, Finance or Business Administration is a plus.
• Minimum of four (4) years of relevant experience in digital product development, preferably within the banking or financial services sector.
• Strong analytical mindset with the ability to understand diverse customer segments and translate insights into product concepts.

Required skills

• Customer need analysis
• Product lifecycle management
• Product and pricing knowledge