Sales Executive – Electric Machinery

About the role

The Sales Executive – Electric Machinery will lead the promotion and market development of Liugong’s electric construction and industrial equipment in Ethiopia. You will identify new business opportunities, manage key accounts, and deliver tailored solutions that align with customers’ operational, sustainability and financial goals.

Key responsibilities

• Identify, prospect and develop new business for electric machinery across construction, manufacturing, agriculture and infrastructure sectors in Ethiopia.
• Manage and grow a portfolio of key accounts, building long‑term relationships with contractors, industrial clients and government agencies.
• Advise customers on appropriate electric equipment models, battery specifications and charging infrastructure requirements.
• Conduct site visits, product demonstrations and operational assessments to recommend suitable electric solutions.
• Prepare and present customized proposals, quotations and financial options.
• Achieve and exceed monthly and annual sales targets for electric machinery and equipment.
• Monitor competitor activity and emerging clean‑energy trends to capture market opportunities.
• Coordinate with technical, after‑sales and logistics teams to ensure seamless delivery, commissioning and post‑sale support.
• Assist customers with warranty management, maintenance planning and equipment upgrades.
• Maintain accurate records of sales activity, pipeline and customer interactions in the CRM system.
• Represent the company at industry events, trade shows and client meetings.

Required profile

• Bachelor’s degree in Electrical Engineering, Mechanical Engineering, Business or a related field.
• 3–5 years of sales experience in electric machinery, industrial equipment or a related sector.
• Eligibility to work in Ethiopia (Ethiopian national or valid work permit).

Required skills

• Technical understanding of electric equipment, battery systems and charging infrastructure.
• Proficiency with CRM systems for tracking sales activities.