Sales and Marketing Specialist - Construction Machinery

About the role

Zoomlion is looking for a results-driven Sales and Marketing Specialist to grow its market presence in Ethiopia, increase sales of construction machinery and mining equipment and build strong relationships with customers and business partners. The role covers identifying new opportunities, developing dealer networks, promoting Zoomlion products and achieving assigned sales targets.

Key responsibilities

• Identify and develop new customers, dealers, distributors and business opportunities in the Ethiopian market.
• Promote and sell Zoomlion construction machinery, mining equipment and related products.
• Build relationships with contractors, construction companies, equipment rental businesses, government institutions and other potential customers.
• Conduct market research on customer needs, competitors and expansion opportunities.
• Develop sales plans and implement marketing strategies to meet targets.
• Support the development of the distribution network by finding dealers and business partners.
• Follow up on inquiries, quotations, negotiations and sales opportunities until they convert.
• Maintain an updated sales pipeline and report regularly on visits, market developments and sales performance.
• Monitor competitor pricing, product offerings and trends, and recommend sales strategies.
• Coordinate with technical, after-sales and spare parts teams to improve customer satisfaction.
• Represent Zoomlion at customer meetings, industry events and exhibitions.

Required profile

• Bachelor's degree in Business Administration, Sales, Marketing or a related field.
• At least 3-5 years of experience in sales, marketing or business development.
• Experience selling construction machinery, heavy equipment, automotive products or industrial equipment is an added advantage.
• Existing relationships with construction companies, equipment dealers, contractors or similar customers in Ethiopia are desirable.
• Good understanding of the Ethiopian market and its construction, mining and infrastructure sectors.
• Willingness to travel within Ethiopia for customer visits and business development.

Required skills

• Sales growth and business development
• Dealer and distributor development
• Market analysis and competitor monitoring
• Customer acquisition and relationship management
• Sales pipeline management and reporting
• Negotiation and target achievement