Digital Marketing Specialist

About the role

A skilled, organised and detail-oriented Digital Marketing Specialist is sought to run paid advertising, social media, digital PR, content and SEO, and to own sales and marketing reporting. The role manages LinkedIn, Instagram and Facebook day to day, writes the company newsletter, blog articles and video scripts, and keeps CRM data clean and reports accurate.

Key responsibilities

• Plan, build and manage paid campaigns, starting with LinkedIn account-based targeting, and manage budget pacing, audience targeting, creative testing and performance reporting.
• Run LinkedIn as the primary channel, plus Instagram and Facebook, and own the content calendar, publishing schedule and community replies.
• Pitch and write bylined guest articles, maintain a media target list, and write the company newsletter and blog articles.
• Maintain company profiles across the website, blog, directories and review platforms (including Clutch and GoodFirms), and claim and correct listings.
• Direct and quality-check content writing, write video scripts, page titles, meta descriptions and on-page copy, and handle YouTube titles, descriptions and tags.
• Own reporting on the full sales and marketing KPI set, including outbound activity, pipeline and marketing performance, and maintain dashboards and reports in Zoho CRM.
• Produce weekly pipeline and activity reports and a monthly performance report for leadership, and keep CRM data clean and attribution tracked.

Required profile

• Three or more years of experience in digital marketing or a closely related role.
• Experience writing for a business audience, ideally within B2B services or technology.
• Hands-on experience running paid social campaigns, particularly LinkedIn Ads, and managing business social media accounts.
• Comfortable working with numbers and spreadsheets; a portfolio of published writing with links.
• Willingness to work UK business hours on an ongoing basis.

Required skills

• Working knowledge of SEO fundamentals, keyword research, on-page optimisation and metadata.
• Familiarity with Semrush, Google Search Console and Google Analytics.
• Hands-on CRM experience, including Zoho CRM, or a comparable platform such as HubSpot or Salesforce.
• Experience producing commercial or performance reports, prospecting tools such as Apollo or ZoomInfo, and video scriptwriting.