Marketing Lead

About the role

The Marketing Lead is a full-time, on-site position based in Addis Ababa, Ethiopia. The role develops and executes marketing strategies that grow brand awareness, attract employers and job seekers and support business objectives. It covers strategy, brand communications, content, trade marketing, events and performance management.

Key responsibilities

• Develop and implement annual marketing strategies and campaigns aligned with company objectives, brand positioning and values.
• Manage brand communications and marketing campaigns across traditional media, digital platforms and social media.
• Oversee the production of marketing content, creative assets and promotional materials to keep brand identity consistent.
• Ensure consistent brand standards, showroom presentation, visual merchandising and sales support materials across company and partner outlets.
• Plan and coordinate corporate events, product launches, exhibitions, trade shows and promotional activations, including lead tracking and follow-up.
• Conduct market research, monitor competitors and analyse customer needs and industry trends to support product decisions.
• Monitor marketing performance, evaluate campaign effectiveness, prepare reports and manage the annual marketing budget.

Required profile

• Bachelor's degree in marketing management, business management, business administration, communications or a related field.
• Professional certifications in Digital Marketing, Brand Management or Marketing Analytics are an advantage.
• At least 4-6 years of relevant marketing experience, preferably in technology, product distribution, office equipment or a related industry.
• At least 2 years of experience in team leadership, campaign management or marketing coordination.
• Experience in market research, competitor analysis, marketing budget preparation and campaign performance reporting.

Required skills

• Familiarity with digital advertising platforms and marketing analytics.
• Ability to track marketing KPIs and ROI.