Promotion and Digital Marketing Division Manager

About the role

The Promotion and Digital Marketing Division Manager will lead the company's promotion and digital marketing activities, ensuring alignment with the overall business strategy of Nile Insurance Company. This senior position reports to senior management and is based at the head office in Addis Ababa.

Key responsibilities

• Develop and execute promotion and digital marketing strategies to enhance brand visibility and market share.
• Oversee the day‑to‑day operations of the division, including budgeting, planning and performance monitoring.
• Coordinate with finance, insurance and other internal departments to ensure integrated campaign execution.
• Lead, mentor and evaluate a team of marketing professionals.
• Monitor market trends, competitor activities and regulatory changes affecting the insurance sector.

Required profile

• Master’s or Bachelor’s degree in Accounting, Finance, Business Administration or a related field.
• Minimum 7 years of relevant experience with a Master’s degree, or 9 years with a Bachelor’s degree.
• At least 3 years in management or senior supervisory roles, preferably within accounting, financial reporting, taxation or insurance finance.
• Strong analytical and leadership capabilities.

Required skills

What we offer

• Permanent contract after a successful probation period.
• Salary in line with the company’s salary scale.
• Attractive benefits scheme.
• Opportunity to work in a leading insurance firm in Ethiopia.