Head of Growth, Brand & Product Marketing (Mobile Dating)

About the role

You will shape the product, build the brand and bring a new mobile dating app to market. Working closely with founders and developers, you will turn research and data into product priorities and own the marketing strategy from pre‑launch through growth.

Key responsibilities

• Research user needs, competitors and market opportunities to define value proposition and product roadmap.
• Improve onboarding, activation, engagement, retention and monetisation through experiments and feature briefs.
• Develop brand positioning, messaging, visual direction and ensure consistent identity across app and marketing channels.
• Plan and execute go‑to‑market strategy, including audience targeting, channel priorities and campaign planning.
• Create and publish content for websites, landing pages, social media, advertising, YouTube long‑form videos and Shorts.
• Build AI‑driven content pipelines and automations using n8n or similar tools.
• Identify and manage influencer collaborations and partnership opportunities.
• Run acquisition and lifecycle experiments across paid, organic, referral and community channels.
• Automate repetitive marketing and reporting tasks with workflow integrations.

Required profile

• Hands‑on experience launching and scaling consumer mobile apps with proven impact on download numbers.
• Track record of influencing product development through user research and feature definition.
• Strong brand‑building ability and experience creating multi‑format marketing content.
• Exceptional practical AI skills for research, writing, design, image and video production.
• Ability to work independently in a fast‑moving, resource‑constrained startup environment.

Required skills

• AI tools for content creation and automation.
• n8n or comparable automation platforms (APIs, webhooks, integrations).
• Influencer marketing and partnership development.
• Mobile acquisition metrics (CAC, LTV, attribution).

What we offer

• Central role in shaping product, brand and market launch of a new mobile dating app.
• Broad responsibility across creative work, product decisions, marketing and growth.
• Opportunity to build systems from scratch and later lead a growing team.