Senior Sales and Marketing Officer

About the role

SARIA Consultancy PLC is looking for an experienced, business-driven Senior Sales and Marketing Officer in Addis Ababa. The role drives business growth by promoting the company's HR outsourcing, recruitment, payroll management and workforce solutions, finding new business, acquiring clients and building long-term relationships. The position is permanent.

Key responsibilities

• Help develop and implement sales and marketing strategies to promote the company's services.
• Identify prospective clients, generate leads and pursue new business opportunities.
• Carry out market research and competitor analysis to find potential markets and customer needs.
• Visit clients, hold business meetings and give presentations.
• Build and maintain relationships with prospective and existing clients.
• Prepare sales proposals, company profiles and marketing materials.
• Follow up on leads, proposals and negotiations to secure new business.
• Coordinate digital marketing campaigns and promotional activities.
• Maintain client databases and prepare periodic sales and marketing reports.

Required profile

• Bachelor's degree in Marketing Management, Business Management, Management or a related field.
• At least 3 years of experience in sales, marketing or business development; experience in HR services or B2B sales is an advantage.

Required skills

• Excellent communication, negotiation and presentation skills.
• Strong client relationship management, networking and lead generation skills.
• Good knowledge of marketing strategies, digital platforms and Microsoft Office.